The good reasons to invest in Casablanca
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Casainvest N°

February 2007

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Investors The good reasons to invest in Casablanca

 
 The good reasons to invest in Casablanca

  Casablanca, metropolis economic of the Kingdom, strives to reinforce its position of national engine; it introduces a considerable attraction for the Moroccan investors and foreigner for the following reasons:

 

 

  • First harbour zone of Morocco with 60% of trade.
  • First industrial pole with more than a third of the industrial establishments of the country, 50% of the value added, 48% of the investments.
  • First money market with 30% of the banking network and the totality of the seats of the banks and insurances.
  • First contributor at the employment creation with more than 46 % of the working population of Morocco.
    In addition, Casablanca records good performances, compared to the national average, as regards education, of teaching and medical cover.

Strong of this dynamism, the area presents an undeniable attraction for the investors, as for the young people in the search of framework of a comfortable and modern life.

The objective of the area is to maintain this dynamics and to reinforce it through the implementation of structuring projects of development and with strong added value.Today, several building sites are open in the economic fields, social, urban, tourist and cultural.

1. The embellishment of the cornice

- The marina of Casablanca

The Marina of Casablanca is a structuring project which ambitionne to position the city in the bosom of the large metropolises. Its strategic situation, between the sea and the centre town, as its innovative concept will give a new dash to the tourist positioning of the city.

- Refitting of the littoral

The objective of this project is to put in coherence the maritime frontage through the definition of a program of total installation. It proposes the ways and the means likely to ensure a better articulation of the sea front, in particular the projects under consideration by the CDG, with the various components of the city.

2. The revival of the historical heart of the city

- Rehabilitation of the old medina

Wedged compared to the remainder of the city, old Medina is the subject of a project of revalorization which consists of the restoration of places, streets and of urban reference marks like in the definition and the installation of tourist tours.

- Safeguard of the inheritance

 The local authorities of Casablanca attach an importance particular to this question. From now on, it is a dimension which is integrated in any urban project.

3. Facilitation of mobility

- Plan of Urban Displacement

The facilitation of mobility is a major challenge to which the area of Casablanca faces. A plan of Urban Displacement is in the course of finalization. It allows:

 - A detailed diagnosis of the current and future dysfunctions
- Identification of projects of improvement of the fluidity of the traffic and the safety of the users
- A clear idea on installations to be operated with regard to the infrastructures

-Tram of Casablanca

Headlight project and structuring for the city, the tram from now on is registered in the priority actions. To this end, the Council of the City signed a convention of partnership with the Town of Bordeaux. An action plan is in the course of launching.

- Addressing and marking out 

The strategy relating to the addressing and the marking out of the city is finalized today. It will allow it:

- Installation of a reference frame of management of the addresses
- Consistency and improvement of descriptive of the city
- Implementation of a SIG: geographical system of identity

4. Improvement of the services related to the urban environment 

- Cleanliness, cleansing and street lighting

Classified start like the priority building sites of the city, cleanliness and the street lighting made the object of a voluntarist step aiming at the solution fast, uniform and most complete possible.

- Roadway system 

The network of roadway system of the area of Casablanca constitutes one of the problems with which is confronted with the daily newspaper the citizen. This is why the Council of the City and the local authorities attached a particular importance to it, in particular to decompartmentalize certain zones and to improve the traffic

- Green areas 

Particular efforts were devoted to the urgent rehabilitation of the existing parks and the creation of new parks. A system of irrigation and suitable lighting was set up.

5. Casablanca, intelligent city

- Casa shore park

Headlight project on the urban level, Casa Shore Park is also a Concept of innovative campus which will allow the creation of more than 30 000 employment and which will make it possible in Casablanca to have a clear matter positioning of data-processing developments and services.
 
On the international level, such a project will confer in Casablanca the image of a modern city which shows its capacities to be innovated and to rise with the best world standards as regards technologies.

- Refitting of the zone of the aerodrome casa-Anfa

This structuring project will make it possible the town of obtain a new urban centre with zones dedicated to the economic activities, with housing like with the parks. It acts of a catalyst Project which will make it possible the town of be projected in the future.

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